In chapter 8 ‘Empire?’ of Making Peoples: A History of the New Zealanders : From Polynesian Settlement to the End of the Nineteenth Century, author James Belich talks about the beginnings of European colonisation in New Zealand. The colonisation initially began in 1771 when New Zealand was ‘discovered’ by James Cook (Belich, 180).
Before full British sovereignty was acquired, the British had to convert, conquest and gain complete authority over the Maori (Belich, 181). They did so with missionaries, who justified British expansion; advocates of colonisation, who formed the New Zealand Company in 1837; and traders and merchants. Between 1840 and 1850 the six main settlements in New Zealand were formed and colonisation grew out from these settlements (Belich, 188).
By 1860 Pakeha were in most parts of the country, and by 1866 the imperial military had grown to 10,000 soldiers from 100-200 in 1845. Pakeha ‘swamped’ Maori communities, causing them to lose their power of resistance and their independence (Belich, 193). Belich says “agreeing to the Treaty of Waitangi, welcoming agents of the state and selling land were three… acts of Maori consent to the advent of Pakeha state and society” (197).
These events impacted on visual culture in New Zealand. European maps of New Zealand were influenced by the cartographer’s ideological views: nomadic iwi who occupied land were not included in New Zealand maps and there were no Maori place names. The 1830s saw the first New Zealand flag, the United Tribes flag, which was replaced by the Union Jack as soon as the Treaty was signed.
These events have also influenced modern visual culture, as can be seen in Maori activist Tame Iti’s shooting of the New Zealand flag in a powhiri in 2005. He was metaphorically shooting British sovereignty.
Works cited:
Belich, James. ‘Chapter Eight: Empire?’ Making Peoples: A History of the New Zealanders : From Polynesian Settlement to the End of the Nineteenth Century. Penguin, 2001. 179–203. Print.

















