When looking closely at a visual text, context is important because it helps us understand the point of the text and the reason it was made (Ruszkiewicz, Anderson, and Friend, 32). Without knowing the social and cultural background of a visual text, we only really know what’s on the surface – what the visual text looks like, not what it’s saying.
Works cited:
Ruszkiewicz, John J., Daniel Anderson, and Christy Friend. ‘Reading Texts’. Beyond Words: Cultural Texts for Reading and Writing. 3rd ed. Boston: Pearson, 2011. 9–39. Print.
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